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Consumer behaviour

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❶Children have a great deal of influence over many household purchases.

3.1 Factors That Influence Consumers’ Buying Behavior

Situational Factors


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Consumer buying behavior is the sum total of a consumer's attitudes, preferences, intentions, and decisions regarding the consumer's behavior in the marketplace when purchasing a product or.

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Consumer Buying Behavior refers to the buying behavior of the ultimate consumer. A firm needs to analyze buying behavior for: Buyers reactions to a firms .

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The consumer’s social situation, time factors, the reason for their purchases, and their moods also affect their buying behavior. Your personality describes your disposition as other people see it. Market researchers believe people buy products to enhance how they feel about themselves. Definition of consumer buying behavior: The process by which individuals search for, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants. See also consumer .

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Their buying behaviour is one of the elements you need for a customer profile. Customers base their buying decisions on both rational and emotional reasons. They will look at a category on a rationale basis, eg wanting an accountants’ tax service. The answer lies in the kind of information that the marketing team needs to provide customers in different buying situations. In high-involvement decisions, the marketer needs to provide a good deal of information about the positive consequences of buying.